Top Things to Consider When Designing a Business Website

In this day and age, when consumers want quick and fast information about a product or service, your business website plays a major role in determining how a visitor reacts. If they find the website design appealing and the content informative, they will form a favorable view of your business. Otherwise, they will run to your competition.

While it can be a daunting task to design the perfect website for your business, it is not an impossible task. Here are the things you should consider to not just meet the demands of your visitors, but to exceed their expectations.

What Does the Business Stand For?

If you think that the design is the main challenge you will face while creating your website, you are far from the truth. On the contrary, you first need to be clear what your business stands for. Once you clear about the brand value, designing the website will not be that tough. Remember, the site design will give visitors a bird’s eye view into the purpose of the brand
and what it can offer. And, the design will reflect those values and purpose.

Who is Your Target Audience?

You should know your target audience well. It is next to impossible to design a website that caters to everyone’s needs. So, zero in on your most likely audience, and it will be easy for you come up with a website design that meets their demands.

Content is Still King

As clichéd as it may sound, content is still the mainstay of a website. So, focus on creating content that is not just relevant and engaging, but also shareable. The quality of content will drive traffic to your business website. As a result, your search engine ranking will improve. Once your ranking improves, you will get even more traffic. Hence, don’t keep content for the last. Rather, it should be a priority while designing the website.

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Create a Responsive Site

A recent survey has found that nearly 58 per cent searches for products and services are done on mobile phones. There is no way your business can afford to overlook this vast audience that frequently uses mobiles to find what they need online. If you do, you will be losing out on business.

Business NAP

Just like local businesses need to ensure consistency and accuracy when it comes to business NAP (name, address and phone number), your business also needs to ensure that the NAP is easily available, especially if you are operating a brick-and- mortar business. Not only will this allow your prospective customers to find your store or office, it will also make you more credible, as you will not be hiding behind a mask of anonymity.

KISS

All that jazz may look good to you, but today’s consumer wants quick information or access to products or services. So, if you are going waste your consumer’s time, don’t be surprised if they leave your site and go to your competition’s website. KISS – Keep it Simple, Stupid – should your policy when designing the website, especially when it comes to navigation. Simplicity goes a long way in ensuring your customers can access what they want with minimal clicks.

Focus on Lead Generation and Call to Action

If your website is going to have quality content and information, you might as well get something in return from your visitors. Use this opportunity to get your audience to leave their email IDs behind. Get them to fill out short forms to collect their data and build a list of prospective customers so that you can tap on it through newsletters, email campaigns and even social media.

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Cheap Does Not Mean the Best

Don’t scrimp when getting your website designed. Sometimes, what looks cheap can actually cost you more than you realize. Cheap website designs come with their share of problems that will have a profound effect on the way you engage your audience and generate revenues. The last thing you need is your site causing you to lose business.

The Bottom Line

When it comes to website design, make sure that the design reflects your business and your personality. Focus on making on the UX and on your brand’s vision and purpose. After all, it will be the first point of contact with prospects and you want to make sure they understand what’s your brand’s purpose and how it can help meet their needs. Remember, your website is your virtual calling card that can either make or break your business.

Kavita Shahri

Kavita Shahri

January 19, 2018

Even though I have a PhD in Zoology and an MBA from Cambridge University, my world is steeped in words. I am a little bookworm whose oyster is the familiar leaves of a much-thumbed book. I am fascinated by the written word and spend hours delving into this mysterious world. As I pen down content, my experience as Head of Corporate Communication in Europe help me create impactful and meaningful content that deliver results.