Making Your Ecommerce Website Search Engine Friendly

There is no denying the fact that technology has become an integral part of our lives. With the growing influence of technology on modern living, there are several aspects that have now become a commonplace. Take for instance the smartphone. Can you or anyone you know imagine their lives without it? From sending important official emails to connecting with your friends and family virtually, you will need your smartphone for just about everything.

Staying connected 24×7 has become the norm and with high speed internet, constant Wi-Fi availability, this is quite practically possible. Internet has allowed people to not just communicate in real-time, but it has opened up quite a lot of business opportunities too; one such aspect that needs a specific mention here is the world of eCommerce.

What does eCommerce mean to your business?

In simple words, eCommerce is synonymous with convenience. By bringing shopping to the finger tips, online shopping, as it can be referred to as in layman’s terms, eCommerce is now ruling the modern shopper’s mindset.

Studies indicate that a significant 79% of the US population use online shopping as their preferred option for purchasing basic to even luxury commodities and the statistics are no different across the world. This increasing preference has made many business owners consider launching their online websites.

If you have a small business and you are looking at creating an online presence, you will be glad to know that the initial set-up and website generation will happen almost in a jiffy. However, considering the ease with which this happens, there is great competition to drive online traffic to your website. In order to sustain your online business, you need people to visit your website and for that, you will need to make your website search-engine friendly.

What makes your website search engine-friendly?

In order to adopt the right strategies that will make your website search engine-friendly, you need to really understand why you should be doing so and what would be its impact. The World Wide Web is literally a world in its own right. With so many websites floating on the internet offering same or similar products and services that you would like to offer, your online business is facing quite a stiff competition.

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Taking the ‘survival of the fittest’ to the online world implies ensuring your website ranks higher in the organic search results, and for that your website should be identified by the search engines. This requires you to make your website search-engine friendly. Today, Google’s ranking algorithm is quite different from what it was a decade ago. Local businesses have to put in more work with regard to SEO than ever before.

Here are some tried and tested strategies that will help you in improving the listing (rank) of your website across different search engines.

1. Optimize the high impact pages on your website

Your website should have webpages that drive most attention. In most cases, it could be the homepage, the product page or the blog. You should identify the page on your website that is most visited and then optimize it for the search engines by using the right keywords in the content.

There are a variety of ways to identify the high-ranking keywords; the most common way is to use the keyword tools such as Google Keyword Planner or the SEMrush. Alternatively, you can take help of an SEO specialist to get the list of high-ranking keywords relevant to your business to optimize the high impact webpages.

2. Incorporate strategic internal linking

The ranking of your page is typically defined by how long a visitor stays on your website. One good strategy to increase this retention time is to drive your audience across the website, which you can easily do by strategically interlinking your webpages. However, limit the number of links you will use per page to avoid your page looking spammy.

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3. Make your website more user-friendly

One very essential thing that you will need to keep in mind is that there are more sources for people to visit your website other than the computers or laptops. Recent study shows that over 77% online users use mobiles or other handheld devices for accessing internet. So make sure you have a responsive site that can be easily accessed via desktops and handheld devices.

4. Blog and blog some more

Blogging is an essential aspect of your online marketing as well as it helps in ensuring your website ranks high. Blogs create a personal rapport with your online customer base. In fact, blogs are the only good source for you to connect with your present and prospective customers. But wait, not just blogging but effectively and actively marketing your content by creating backlinks.

5. Your business NAP

Make sure your business NAP (name, address and phone number) is mentioned in each webpage. This is especially true for local businesses that are trying to rank high in local searches. Make sure that the NAP is consistent and accurate across the internet. This will help Google authenticate your business and display it in SERPs for the relevant keywords.

There is plethora of tips and tricks available to help you improve your website’s search engine ranking. Spend some time to understand what is required and how to achieve best results in order to get the maximum out of your online business.

Kavita Shahri

Kavita Shahri

February 5, 2018

Even though I have a PhD in Zoology and an MBA from Cambridge University, my world is steeped in words. I am a little bookworm whose oyster is the familiar leaves of a much-thumbed book. I am fascinated by the written word and spend hours delving into this mysterious world. As I pen down content, my experience as Head of Corporate Communication in Europe help me create impactful and meaningful content that deliver results.