Boost Your Online Business with These Powerful Website Design Trends

Unlike a brick-and-mortar store that is easily traceable owing to its physical presence and strategic positioning, an online store has to invest additional efforts to come up with ingenious ways in order to generate brand awareness and customer loyalty. With a staggering 1 billion+ websites existing on the web today, it is no mean feat for you to make your online business stand out from the plethora of merchandising brands that are mushrooming on the internet every now and then. Thankfully, you can ensure that your online business is able to withstand and outsmart the stiff competition by seeking the aid of a visually appealing and high-performing website that has the ability to attract your targeted demographic and convert the incoming traffic into sales in an assured manner.

Can’t wait any longer to know more about these compelling strategies? Read on to uncover few powerful website design ideas that can give your online business a much-needed thrust and make a world of difference to your company’s revenue and growth alike.

Aesthetic & functional websites that trigger positive first impressions

A timeless design trend, there is probably no better way to retain the fleeting attention of your visitors other than to spark their interest with a powerful website that is visually arresting and intellectually arousing. More often than not, the first few seconds will decide whether your visitors will remain hooked to your site or not. Make sure that your website doesn’t falter on this front by enriching it with a harmonious blend of eye-catching & classy aesthetics, attractive images, infographics & cinemagraphs, meaningful & crisp content, intuitive search & navigation features and catchy & animated call-to-action buttons that make generous use of verbs to inspire your visitors to take action and consequently amplify the click-worthiness of your website. It is equally important that you optimize your lead-generating landing pages appropriately if you want to make the most out of your SEO and PPC initiatives. Finally, you must ensure that your website’s design theme is in sync with your organization’s goals and objectives so that your visitors are able to correlate to both and do not end up being confused or misled.

User-centric websites that attempt to know your audience like never before

Knowing your target audience is non-negotiable for the success of your online business. Unless you know your customers well, you will not be able to uncover or anticipate their specific needs and wants. This know-how is crucial if you want to outperform your competitors by offering niche products and services that are attuned to your customers’ interests, budgets and buying behaviour. These days, there is a rising trend to prioritise user needs over business interests and design websites that come with an array of functionalities to capture essential user demographics such as gender, location, education, job role, spend capability etc. in a subtle way. Such detailed insights about your visitors and customers can help you identify and cater to them in a personalised manner, which, in turn can promote superior user experience and repeat sales.

Age responsive web design that appeals to a diverse age group

Taking a cue from responsive web designs that are flexible enough to fit into a wide range of devices, 2017 ushers in a novel way of designing websites by making use of analytics and metadata to profile your customers on the basis of their perceived age and then leveraging this insight to customise the look and feel of your website in a manner that complements the unique taste of each and every age group. By altering your website’s layout, navigation, font size, colour, animation, graphics and content according to your prospect’s age, you will be able to relate with your potential customers more effectively as different age groups respond differently to a product, service or imagery. For further clarity, take the distinct preferences of your parents or grandparents vs. that of your Gen X or Gen Y sibling for reference.

Trust-worthy websites that flaunt genuine customer testimonials

As first-time users, our purchases are usually influenced by the reviews of fellow users who have previously entailed the services of a particular brand or a company and have endorsed the latter’s promises and commitments. Convey your impeccable services to your target demographic by flaunting positive customer reviews on your website. Not only will the testimonials foster trust and credibility within your audience but they will also play a key role in boosting your sales. Other than publishing plain text on your website, you can also innovate further and exploit the narration of real people in the form of videos. Making use of real customers can become your ultimate dealmaking strategy that can put to rest the remotest hint of any doubt or uncertainty that harbours within the potential customers.

Interactive websites that offer real-time and personalised support to users

Engage with your customers in a hitherto unknown way by integrating chatbots into your website design. Bots can provide round-the-clock support to your customers, thereby eliminating the need to ramp up your existing support staff. They are an inventive take on the erstwhile scripted responses that did nothing to personalise your interactions with your leads and often left the latter feeling annoyed and dissatisfied. Enabling your website with artificial intelligence-enabled bots can lead to world-class customer service by virtue of a conversational style that is both natural and tailored to suit every customer. The added benefit of cutting down on your time, cost and resources to provider user assistance across multiple channels can imply increased profitability for your business and more time at hand for you to focus on your important business expansion plans and other growth strategies.

Conclusion

Often looked upon as an online business card, your website can go a long way in making or breaking your online business, depending upon its usability and visual appeal. Improve your company’s ROI by summoning the professional services of an award-winning website design and development company in India to integrate cutting-edge web design elements into your existing website or build an awe-inspiring one from scratch. You may have to shell out a bit more than you had planned for but the rewards that await you in the long run far outweigh the one-time cost of initial development.

4 Commonly Used Web Design Jargons – Demystified for Easy Understanding

Whether you are planning to launch your own website or looking forward to a much-needed website upgrade, entailing the professional services of a leading web design company is a given. And when you envision the end-to-end website design and development activity, one of the integral elements of the entire process is the requirement gathering phase that mandates multiple rounds of discussions with your web designer to finalise the desired layout of your website. While such intensive interactions are irrefutable for a compelling website design, they can also make you feel out of place if you are not equipped to make sense of the technical lingo that keeps coming your way every now and then! So, why not brush up your know-how of the frequently used web jargons to make your conversations more meaningful and productive?

Here’s a list of few of the commonly used web design terminologies that are bound to crop up in your discussions at one time or another and are worth getting a hang of.

1. Anchor Text

How many times have you bumped into a website and clicked on hyperlinks to gather more information? We bet many a times! What made you click them in the first place? The intriguing and catchy blue text…isn’t it? Well, we just demystified anchor text for you! Anchor text is the hyperlinked string of words or characters that provides you with a brief description of the linked page that you are about to view. When clicked, it redirects you to an ancillary site or a page with additional information pertaining to the word on phrase in question.

Depending upon whether your anchor uses a brand name or an URL or if your hyperlink text is an exact or a partial match to the link’s destination, anchor text can be classified as Exact Match, Partial Match, Branded, Naked Link, Generic or Images. Wondering what’s the hoopla around them? Well, when worded appropriately and succinctly, such texts can make a world of difference to your website’s ranking across leading search engines such as Google.

2. Above and Below the Fold

No, we are not talking about any measurement here! Well, far from it! Drawing inspiration from the terminologies of the newspaper industry, the web design world has also evolved its vocabulary to include phrases like ‘above the fold’ and ‘below the fold’. Any content that is supposedly viral in nature or considered ground-breaking is usually flaunted ‘above the fold’ or, in other words, the crème de la crème space of your website that promises instant viewability. This is done to divert the user’s attention to your website’s most important section without coaxing him or her to scroll downwards.

In contrast, ‘below the fold’ is indicative of the supplementary content that does not make it to your line of sight unless you scroll through the website. Both have their own merits in context to content placement and should be considered at length for targeted viewership and successful lead generation and conversion.

3. Responsive Web Design

One of the revolutionary concepts that have taken the web world by storm, a responsive web design is a design approach that intuitively responds to a user’s distinct usage patterns. What it means for you as a web user is that you will enjoy superior browsing experience irrespective of whether you are accessing a particular website on your smartphone or on your personal computer.

With the increasing popularity of mobile phones, iPads, notebooks and tablets, one cannot deny the need to create flexible web page layouts and grids that adjust themselves according to their target device. Such innovatively designed websites score high on their readability and aesthetic factors owing to their ability to automatically resize their content and images across a plethora of screen sizes, resolutions, platforms and devices. So, no more squinting and no more toying with your mobile screen to enjoy a good read! This is one cutting-edge differentiator that will more often than not be touched upon in your website design-related conversations. So, it’s better to be prepared upfront.

4. Graceful Degradation

In an ever-evolving world of rapidly changing technology and ‘blink and you miss’ web browser updates and releases, it can be quite a mammoth task to keep your website operational and user-friendly in context to your widespread consumer base, especially when not all users are tech-savvy enough or exhibit the inclination to keep their devices up-to-date with the latest versions of browsers and operating systems. Such users usually encounter a poor browsing experience or may not be able to use your website at all if their existing browser does not support the rich functionalities of your site. As a futuristic workaround, your web designer may suggest you to enable your website with ‘graceful degradation’ in the design stage itself. Upfront deployment of such technology will ensure that even the old school users will be able to access the essential features of your website without having to discard its usage completely or being compelled to cope up with the latest releases and enhancements that are inevitable in the dynamic realm of Internet.

There you go…few simple web jargons elucidated for you. So, next time your web designer goes all technical, put up a confident front by playing up your newfound knowledge of niche web design topics and conclude the discussion on a rewarding note with insightful contributions from both ends!