Are Mobile Apps A Worthy Investment For Your Business?

Jacqueline Leo once said, “There’s a mobile app for almost anything you may want to do, any situation you confront”. As a business owner or a marketing head, one has to make many game-changing decisions, one of them being the perpetual dilemma of whether or not to invest in a mobile app for one’s brand.

We agree that it is not an easy decision, particularly when opting for a mobile app implies that it has to be tailored each time that you decide to expand your app to a new platform (e.g. iOS, Android, Windows Phone etc.). Moreover, one may be of the opinion that a website is good enough to attract organic traffic and sales and that investment in a mobile app is nothing but a fanciful option that can be looked into at a later stage or simply be done away with.

Then again, are you really sure that you can afford to de-prioritise the need of a mobile app when you plan your business strategy? Here are few startling facts that may force you to think otherwise.

Rapidly growing smartphone user base

Presently, more than 3.5 billion users are online globally and a staggering one-third of the world’s 7 billion+ population are estimated to be using smartphones by 2018! That translates to approximately 2.5 billion+ smartphone users around the world. With such an astounding base of prospects who are mobile and are ever-dependent upon their smartphones for all their information and other needs, you can hardly undermine the role of a mobile application software in increasing your brand’s visibility and exposure within this targeted demographic.

Why do I need a mobile app if I have a website of my own?

Many a times, firms are unsure of whether a mobile app adds value to their business objectives, especially when they already have a powerful web presence to boast of. It could be in the form of an aesthetically designed and fully functional website that harnesses a responsive web design or one that has been specially designed for the handheld devices such as a mobile website.

For starters, there is no denying the fact that a user-friendly website can go a long way in expanding your brand’s reach and boosting your venture’s credibility, more so when it has been designed and developed by a result-oriented website designing company. However, the fact remains that certain service lines and products can benefit immensely if their online presence is further backed by the availability of a personalised mobile app that allows the smartphone-savvy user group to download it onto their phones and tablet computers and enjoy a 24*7 access, both in an online and in an offline mode. By doing away with the mandatory requirement of a browser and internet connection, your users remain connected with your brand and services, irrespective of whether they are within or outside network coverage – consider Google Maps for inspiration.

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Best possible business scenarios to consider a mobile app

So, apart from the fact that a mobile app offers you round-the-clock-functionality, what are the other factors that make it a worthy choice for your distinct product/service line? Mentioned below are few of the key advantages that establish the far-reaching effects of a mobile app in enhancing your brand’s popularity and customer loyalty factors.

A product line-up that complements heavy usage:

Business lines, which are centred around on-demand informational services such as the neatly structured and consolidated news app called BuzzFeed or those that mirror the likes of a dynamic weather forecasting app aka AccuWeather or the entertaining gaming app of Temple Run, are often in need of an easily accessible application that promises top-notch speed and effortless browsing and search capabilities to amplify user interaction and participation – compelling behaviours that drive brand recognition and loyalty. These desirable outcomes can be easily rendered by a locally installed application. It runs faster, is easier to navigate and explore and is surprisingly convenient to use – traffic-oriented features that coax your targeted base to return frequently and use your app time and again!

Services that are heavily reliant upon GPS and other native features of your phone:

If your venture is more on the lines of a doorstep food delivery service provider such as Swiggy or Food Panda or an online transportation company like Uber and Ola that cannot operate efficiently without GPS tracking and other location-based attributes and mobile-specific functions, then a native mobile app, with its geo-targeting and geo-fencing capabilities, is apt for you. Not only can you leverage its messaging and push notification features to drive customer engagement and adoption of your offerings via periodic reminders of seasonal offers and special deals but you can also delight your users with a mobile application that serves as a better accompaniment for their phone’s in-built camera, gyroscope etc. as opposed to a standard website.

UX and not marketability is Your primary motto:

If your sole intent is to embrace a platform that garners maximum traffic, then you are better off with a website that demonstrates a wider reach. However, if exceptional customer experience also scores high on your list of game-changing tactics, then nothing can beat the usability and convenience of a thoughtfully designed and intuitive mobile app. This explains why more and more financial institutions and leading banks are increasingly channelizing their efforts towards promoting technologically superior and secure mobile apps that aim to transform banking into a hassle-free experience for their clientele by eliminating the need for a physical visit to a branch and by providing their users with easy access to elementary banking features such as account balance updates, funds transfer and instant cashless payment options as well as a host of other revolutionary attributes such as fingerprint sign-on and the ability to deposit and view deposited checks – all on their mobile devices!

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Mobile-friendly target audience

Who is your target audience? Are they more desktop centric or mobile savvy? Even if they are hooked on to the mobile, how many of them are smartphone patrons? Is your service line more conducive to business hours only or is it well-suited for a round-the-clock accessibility? Which mobile OS is ruling the roost these days? Does your competitor offer a mobile application service to its customers or will you be a pioneer in your space with the dual offering of a website and a mobile app? These are few vital aspects that should be on your radar before you decide to proceed forward with the development of a dedicated mobile app for the convenience of your users.


As evident from the above, it is important that you define your business goals and customer base first before you embark on the process of developing a web app for your niche offerings. It goes without saying that as the world becomes increasingly mobile, a mere web presence may not be sufficient for your company’s visibility and brand image. Embracing a functional and a futuristic mobile app can go a long way in fostering better client relationships and in retaining consumers, especially the younger ones who carry their world in their mobiles. Developing a mobile app does not come cheap. However, you can seek the expert services of a professional mobile app development company who will design a high-performing app for you at a cost-effective rate and with all the necessary elements that are imperative to give you and your business a competitive edge over others.

Faraz Sayyed

Faraz Sayyed

July 4, 2017

Faraz works as a content marketing manager at Notion Technologies, a web and seo consultancy expert in building experience rich web for startups and businesses.