5 Tips on How to Use a Blog to Improve Your Website SEO Results

In any industry, having a blog has become the norm. However, very few companies use their blogs to improve their SEO results. If your organization has a blog, here are some unique ways that your blog can improve your search engine rankings, and help you get targeted, organic visitors to your website.

Give your blog a persuasive name

This is the time to get creative. So, put on your thinking cap and come up with a blog name that aptly describes its theme. Look at your industry and try to come up with a descriptive name that allows any person to figure out what the blog’s theme is. Also, focus on your target audience. Analyzing these aspects will help you come up with an appropriate name.

As far as possible, try and insert the main keyword into the blog’s name. In case you are unable to add the keyword in the name of the blog, add the keyword to the page title. These few steps will help increase organic traffic exponentially.

Target each blog post to a particular audience

All blog posts cannot target all sections of your audience. Hence, it is best to optimize each post for a particular segment within your target audience. This will allow you to use different sets of keywords and long-tail keywords for each section of your audience, ensuring that you cater to their needs.

Adopting this method of blog posting will see traffic increase from various sections of your target audience. It helps laser target your content to attract footfalls that are interested in what you are writing about.

Use social media to your advantage

Social media is your best friend when it comes to SEO. Use the social media platforms to share content with your target audience and to get new fans. By sharing content on sites like Facebook, LinkedIn, and Twitter, you make sure your social media pages have fresh content, always. Blog posts (or snippets) are a great way to engage your audience.

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Let’s not forget that major search engines like Google and Bing nowadays give importance to social signals. So, sharing your content on social media actually helps to improve your site’s SEO. It will boost traffic, as those who find the content relevant will automatically visit your blog to read the remainder of the post and browse through your website. It is a quick and easy way to generate leads.

Use an effective URL naming structure

When you post blogs, URL naming structure is often overlooked. However, if you get the naming right, it will make it easy to track how your blog is doing when you use your analytics tools. Hence, make it a point to add ‘/blog/’ to your website URL syntax.

Longer, non-user-friendly URL:
https://domainname.com/blog/top-5-ecommerce-trends-in-2018-that-your-business-should-know/

Shorter, optimized URL:
https://domainname.com/blog/ecommerce-trends-that-your-business-should-know/

An effective URL naming structure also makes the URL user-friendly. If you add the entire title of the blog post in the URL, it will become a long URL that will be hard to read. Instead, focus on making the URL for each blog short, sweet and relevant. Do away with conjunctions and focus on the main words of the title.

Optimize blog content on a continuous basis

And, you thought recycling is just good for the environment! Well, to improve SEO of your website, don’t worry about adding fresh content to your blog. Instead, look for ways to optimize existing blogs.

There are many on-page SEO tactics that you can employ. Link blog posts internally. Of course, this linking should be between related blog posts. You can also add internal links to your posts by hyperlinking keywords to specific and relevant pages within your website. Take another look at the title tags and meta descriptions. Make sure they have the necessary keywords that you are targeting.

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The bottom line

While website SEO is a must, you should not neglect blog SEO. It will work wonders and help boost your search engine rankings. In fact, optimizing your blog for search engine while keeping content relevant to your target audience is one of the fastest ways to improve your website’s SEO results.

Kavita Shahri

Kavita Shahri

February 1, 2018

Even though I have a PhD in Zoology and an MBA from Cambridge University, my world is steeped in words. I am a little bookworm whose oyster is the familiar leaves of a much-thumbed book. I am fascinated by the written word and spend hours delving into this mysterious world. As I pen down content, my experience as Head of Corporate Communication in Europe help me create impactful and meaningful content that deliver results.