Whether you are planning to launch your own website or looking forward to a much-needed website upgrade, entailing the professional services of a leading web design company is a given. And when you envision the end-to-end website design and development activity, one of the integral elements of the entire process is the requirement gathering phase that mandates multiple rounds of discussions with your web designer to finalise the desired layout of your website. While such intensive interactions are irrefutable for a compelling website design, they can also make you feel out of place if you are not equipped to make sense of the technical lingo that keeps coming your way every now and then! So, why not brush up your know-how of the frequently used web jargons to make your conversations more meaningful and productive?
Here’s a list of few of the commonly used web design terminologies that are bound to crop up in your discussions at one time or another and are worth getting a hang of.
1. Anchor Text
How many times have you bumped into a website and clicked on hyperlinks to gather more information? We bet many a times! What made you click them in the first place? The intriguing and catchy blue text…isn’t it? Well, we just demystified anchor text for you! Anchor text is the hyperlinked string of words or characters that provides you with a brief description of the linked page that you are about to view. When clicked, it redirects you to an ancillary site or a page with additional information pertaining to the word on phrase in question.
Depending upon whether your anchor uses a brand name or an URL or if your hyperlink text is an exact or a partial match to the link’s destination, anchor text can be classified as Exact Match, Partial Match, Branded, Naked Link, Generic or Images. Wondering what’s the hoopla around them? Well, when worded appropriately and succinctly, such texts can make a world of difference to your website’s ranking across leading search engines such as Google.
2. Above and Below the Fold
No, we are not talking about any measurement here! Well, far from it! Drawing inspiration from the terminologies of the newspaper industry, the web design world has also evolved its vocabulary to include phrases like ‘above the fold’ and ‘below the fold’. Any content that is supposedly viral in nature or considered ground-breaking is usually flaunted ‘above the fold’ or, in other words, the crème de la crème space of your website that promises instant viewability. This is done to divert the user’s attention to your website’s most important section without coaxing him or her to scroll downwards.
In contrast, ‘below the fold’ is indicative of the supplementary content that does not make it to your line of sight unless you scroll through the website. Both have their own merits in context to content placement and should be considered at length for targeted viewership and successful lead generation and conversion.
3. Responsive Web Design
One of the revolutionary concepts that have taken the web world by storm, a responsive web design is a design approach that intuitively responds to a user’s distinct usage patterns. What it means for you as a web user is that you will enjoy superior browsing experience irrespective of whether you are accessing a particular website on your smartphone or on your personal computer.
With the increasing popularity of mobile phones, iPads, notebooks and tablets, one cannot deny the need to create flexible web page layouts and grids that adjust themselves according to their target device. Such innovatively designed websites score high on their readability and aesthetic factors owing to their ability to automatically resize their content and images across a plethora of screen sizes, resolutions, platforms and devices. So, no more squinting and no more toying with your mobile screen to enjoy a good read! This is one cutting-edge differentiator that will more often than not be touched upon in your website design-related conversations. So, it’s better to be prepared upfront.
4. Graceful Degradation
In an ever-evolving world of rapidly changing technology and ‘blink and you miss’ web browser updates and releases, it can be quite a mammoth task to keep your website operational and user-friendly in context to your widespread consumer base, especially when not all users are tech-savvy enough or exhibit the inclination to keep their devices up-to-date with the latest versions of browsers and operating systems. Such users usually encounter a poor browsing experience or may not be able to use your website at all if their existing browser does not support the rich functionalities of your site. As a futuristic workaround, your web designer may suggest you to enable your website with ‘graceful degradation’ in the design stage itself. Upfront deployment of such technology will ensure that even the old school users will be able to access the essential features of your website without having to discard its usage completely or being compelled to cope up with the latest releases and enhancements that are inevitable in the dynamic realm of Internet.
There you go…few simple web jargons elucidated for you. So, next time your web designer goes all technical, put up a confident front by playing up your newfound knowledge of niche web design topics and conclude the discussion on a rewarding note with insightful contributions from both ends!